15 Real Problems Coaches Face When Selling and Simple Fixes

Does selling your coaching services feel difficult?

If you are a coach, you know the struggle. You have the skills, the heart, and the passion to help people. But selling your services? That feels scary, confusing, and sometimes impossible. You are not alone. Many coaches face the same challenges.

Here are the 15 biggest pains coaches face when selling, why they happen, and simple fixes you can start using today.

1. Feeling awkward asking people to buy

Many coaches feel weird about asking for money. They think selling means pressuring people. The fix is simple: see sales as helping, not forcing. Talk about the problem your client has. Share stories. Listen more than you talk. When you believe in the change you offer, selling feels kind.

2. Low engagement on your posts

You might post often but get little interaction. The root cause is talking about yourself more than your reader. Make it about them. Share tips, wins, and lessons that help them today. Ask questions. Speak to one real person in your mind. When your content helps, people stay, like, and reach out.

3. People say “I’ll think about it”

This happens when your potential client does not see the value. Show the outcome, not the features. Paint a picture of life after working with you. What changes? How will they feel? When people can see the result, they decide faster.

4. Discounting too fast

Many coaches lower their price because they do not trust their value. The fix is to add clarity instead of lowering the price. Explain your process, share wins, and show exactly what is included. When people understand the value, price makes sense.

5. Sales calls feel stiff

If you follow a script word for word, calls can feel awkward. Instead, listen first and talk second. Ask about goals, struggles, and dreams. Reflect back what you hear. Then share how you can help if it fits. Keep it human and real.

6. No follow-up after a call

Some clients ghost after a call because there is no clear next step. Always set what happens next. Give a follow-up time, a link, or a start date. Clear beats clever every time.

7. Trying to sell to everyone

When you try to help everyone, it burns you out and confuses clients. The root cause is having no clear niche. Pick one real problem to solve for one real group. When you help a clear group with a clear problem, your message lands and sales get easier.

8. Feeling like you are chasing clients

This happens when you have no lead system. The fix is to post value often and build real relationships. Show up. Share. Help. Invite. When people see you often, trust grows. Trust leads to sales.

9. Hating to talk about money

Many coaches get nervous about pricing. Money feels scary or bad. The fix is practice. Say your price out loud until it feels normal. Remember, money is just an exchange of value for value. Say it clearly, then stop talking. Let them respond.

10. People do not understand your offer

Sometimes your offer is too vague. Your client cannot see what they get. The fix is simple words. Say who you help, what problem you solve, and the result they get. Keep it short. Clear wins every time.

11. No social proof

People trust other people. If you do not have testimonials, potential clients hesitate. Ask every happy client for a short review. Share their story and results. Social proof builds trust fast.

12. Trying to be everywhere

Marketing can feel overwhelming. The root cause is trying to do too much. Pick one main place and be consistent. Show up there with value every week. Simple beats busy.

13. Sounding uncertain

If you are unsure in your messaging, clients pick up on it. The root cause is not owning your message. The fix is confidence. Stand behind your work. Share often. Serve well. Your voice will get stronger over time.

14. Weak hooks in content

Your audience scrolls fast. If your hook is weak, they never stop to read. The root cause is starting with boring info. The fix is simple: open with a bold line or question. Grab attention, teach something valuable, then invite them to act. Simple flow, big impact.

15. Feeling alone in the process

Coaching can feel isolating, especially when selling is hard. The root cause is having no support or mentorship. The fix is community. Get around other coaches who are selling well. Share wins, struggles, and lessons. Growth is easier together.

Here is the truth...

Selling coaching services is not about being pushy. It is about clarity, confidence, and showing the right people how you can help. When you fix these 15 pain points, selling becomes easier. You stop chasing clients and start serving them. You gain clarity and confidence.

You do not have to fix all 15 at once. Pick one or two and start today. The small wins will build momentum.

Now it’s your turn.

Which of these 15 pains do you struggle with the most?