Diversify Your Client Base With A Lead Magnet

What would you do if you woke up one morning and Facebook was gone? Would you freak out? Hyperventilate? Or, shrug your shoulders? Do most of your clients and customers come from only one social media platform? If you built your business entirely on Facebook, it could spell disaster for your business.

Just as with investments, you want to diversify your client base. One way to diversify your client base is to create an email list. When you have an email list, you own it. It can’t disappear on you. You will always have access to your clients and customers through an email list. With an email list, you can build awareness about you and your products and services to a pool of interested people, even as the various forms of social networks form and fade away.

Doesn’t it seem though that as soon as you give your email address, you’ve hit somebody’s junk mail list, and you just get endless spam?  With all the spam going around, it might be hard to get someone to give you their email address. To obtain an email address, you will need to earn a potential customer’s or client’s trust. You can do this by visibly posting your privacy policy and offering something of value in return.

Now comes the hard part — thinking of an idea that can be created into a highly valuable product that is sure to convert website visitors to potential clients and customers. This is called a lead magnet. The product or service that you are offering is so desirable, your website visitor is willing to give you their email address to obtain it. Once you have the email address, you now have a lead to promote your product or services to a potential client or customer. 

Here is a list of lead magnet ideas to get you started. To turn your idea into a successful magnet, you really need to know the psychology of the clients or customers in your niche. What problems do they have? What problems can you solve with the lead magnet you are offering? Will they trust your expertise? Will it leave them wanting more?

The comprehensive list of lead magnets above is sure to spark inspiration for that creative idea that will turn your website visitors into leads and potential customers and clients! Don’t rely on just Facebook to find customers and clients. Diversify your client and customer acquisition for business success. If you need any further assistance in creating an email capture on your website and brainstorming or creating your lead magnet, please contact me for a free consultation and discussion. I will be happy to assist you!