Turning One Idea into 10 Pieces of Content
As a small business owner, your time is valuable. You may know that content is key to reaching your audience, but creating new content every day can feel impossible. The good news is, you don’t always need to start from scratch. With a little strategy, you can take one idea and turn it into 10 pieces of content.
This approach is called content repurposing, and it allows you to stretch your ideas, save time, and reach more people. Let’s break it down step by step so you can see how it works.
STEP 1: START WITH AN IDEA
The first step is to choose a strong idea. This could be:
A blog post you wrote
A customer question you often get
A tip from your industry
A recent win or story from your business
STEP 2: TURN THE IDEA INTO 10 PIECES OF CONTENT
Here’s how you can take that one idea and share it in 10 different ways:
1. Blog Post
Write a blog post that explains your idea in detail. This is your “pillar” piece of content.
2. Social Media Posts
Pull short tips from your blog post and share them as individual posts. Each tip can be a post by itself. That’s 2–5 posts right there.
3. Infographic
Turn your main points into a simple infographic. Visuals grab attention and are easy to share. An infographic could list your top tips in a colorful, quick-to-read format.
4. Short Video
Record a short video where you explain the main idea in 1–2 minutes. People love seeing faces and hearing voices; it feels personal.
5. Live Stream or Webinar
Take the idea deeper in a live session. You could go on Facebook Live or host a short webinar teaching your audience how to apply your tips.
6. Podcast Episode
If you have a podcast (or want to start one), turn your idea into an episode. You could even invite a guest to talk about relevant topics.
7. Email Newsletter
Write an email to your subscribers summarizing your blog post. Add a personal touch, like a story about how you use your idea in your own business.
8. Slide Deck
Turn your idea into a short presentation. You can use it for workshops, networking events, or upload it to LinkedIn or SlideShare.
9. Quote Graphics
Pull powerful sentences or tips from your content and put them on branded graphics. Post these on Instagram, Facebook, or LinkedIn.
10. Checklist or Freebie
Create a simple checklist or worksheet your audience can download.
STEP 3: SHARE ACROSS PLATFORMS
Now that you have 10 pieces of content, spread them out across your platforms. Post them on your website, email, and social media. Don’t be afraid to reuse the same message in different ways. People need to see your message more than once before it sticks.
STEP 4: SAVE TIME WITH PLANNING
To make this easier, plan your content in advance. Start with your blog post or video, then schedule the smaller pieces to go live over time. This way, you can focus on running your business while still showing up online consistently.
WHY THIS WORKS
Turning one idea into many pieces of content helps you:
Save time and energy
Reach more people in different ways
Stay consistent without burning out
Share your message on different platforms
Your audience may not read your blog, but they might see your Instagram post or watch your video. Repurposing makes sure your idea gets in front of as many people as possible.
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You don’t need a hundred new ideas to grow your business online. You just need to use your ideas wisely. By taking one strong idea and turning it into 10 pieces of content, you can save time, share your expertise, and stay connected with your audience.
So, the next time you come up with a great idea, don’t stop at one post. Stretch it into 10 pieces of content and watch how far it takes you.