How to Use Clubhouse to Grow Your Business or Church
In 2020, the world began learning new ways to get connected because of social distancing. It is in this space that a new social media platform emerged. Clubhouse is an audio-only social media platform that can best compare to an unscripted, real-time podcast. It was initially invitation-only and only available to iPhone users in the beta phase; however, as of 2021, the platform is now open to Android users as well, and an invitation is not required.
So what does this new platform offer, and how can you use Clubhouse for business and church growth? Let's explore a few features.
Tailored to Your Interests
With an average of about ten million active users as of May 2021, you can imagine that a platform that allows anyone to host and facilitate conversations on any topic will be very diverse. To streamline your options and optimize your experience, Clubhouse asks a series of questions in the sign-up phase. The presented content (referred to as your hallway) is tailored to your interests. This streamlining of content is great for target marketing. Though not overtly advertised as marketing, that is, essentially, what it is. The streamlining of content is excellent for businesses and churches, as it increases the probability of your content being seen and consumed by the most appropriate audience.
Public Rooms
As you scroll through the app, you will see various public rooms available for you to join. You are allowed to enter and leave any public room available to you. As of May 2021, there are 300,000 rooms created daily! That's 300,000 conversations to participate in and engage with.
Businesses can capitalize on the trend of self-education that is now booming by creating rooms themselves. Users have indicated that being able to communicate with industry leaders, entrepreneur whether for networking or mentorship opportunities, is one of the biggest perks of the platform. Unlike with podcasts, listeners on Clubhouse can engage with speakers verbally by raising their hands and having their microphones un-muted.
If you create a space that facilitates public conversation around your product, service, events, or beliefs, then you can grow with Clubhouse.
Churches are also growing in the number of rooms created per day. With prayer sessions, bible study groups, and other engaging activities hosted in the rooms, members or visitors can tune in and learn from your sessions.
Clubs and Private Rooms
If you find that your room is growing and lively with engaged visitors, you can consider creating an exclusive private room or club for your members. This exclusivity increases loyalty, as private members are more consistent in their support and participation. The sessions held in private groups are unadvertised in the hallways like public rooms. Access to these rooms is by invitation only. This feature is great for churches that want to have one-on-one sessions, accountability sessions, or anything that would require a bit more privacy.
If you want to have direct contact with clients or your congregation without making a traditional phone call, Clubhouse is an excellent alternative, as there are no limits to the number of hours you can spend in any room. When you make these calls in the private room, your conversations are not recorded, and once the session ends, the room disappears.
Though it is one of the newest social media platforms out there, Clubhouse has proven to be a valuable tool for engagement. Engagement is the key to conversion, whether business conversion or church membership conversion. By allowing you to interact with other users confidentially, Clubhouse makes meaningful connections possible. Meaningful connection is the secret sauce of growth. Consider signing up to the platform and take a virtual stroll through the hallway to determine if Clubhouse is right for you.